Soup Nazi Your Clients

“No soup for you!” still rings out in my head and makes me laugh all these years later. If you’re one of the few unfortunate people that don’t know who the Soup Nazi is, he’s the star of the 6th episode of the seventh season of the 90’s hit TV show Seinfeld. In the episode, the main characters would go to a restaurant in which the owner would obsess over the customers' ordering preferences. If a customer changed up the soup order, the Soup Nazi would scold them with the phrase, “NO SOUP FOR YOU!”

The catch was that the Soup Nazi was so scornful of his customers, yet people were consistently lined up around the block for his delicious soup. When you have worked so hard to produce a product that you fully believe in– and customers are intrigued with, or even obsessed with– then you have the right to “Soup Nazi” those that don’t  live by your rules. 

When you create an environment like this within a company, it can simplify your process. Customers and clients are the intangibles that always seem to make things difficult. Why? Because if you allow every single customer or client to come in and customize their specific order to their preference, it makes your life much more difficult and takes up time.

If your business offers a few products– and you operate under a strict “what you see is what you get” policy– then you don’t have to worry about customizations and customer’s preferences that ultimately throw a wrench in the works of a company you are trying to streamline.